WHAT COMES NEXT FOR COMMS?

WE’RE BUILDING IT.

Your expertise deserves a system behind it. Comms People is the infrastructure for independent consultants to position, price, and market what they do — backed by data, powered by community.

See How It WorksView Pricing

WE’RE NAVIGATING A NEW WORLD OF WORK.

This is a phrase that we’ve become accustomed to hearing since the pandemic, but this time it feels…different.

AI has reduced full-time roles, and AI is showing us that new companies can be created every day, pivoted, buried by a competitor, and have a comeback story by the end of the week.

These cycles are a huge opportunity for us, because the pace of AI means more moments for more new businesses, and those businesses need comms now, more than ever.

This cadence has quickly redefined how comms people work, too. Our work is now done in moments, not plans. Budgets favor the solo consultant, and our standard playbooks are useless.

Work as a comms person is a constant shifting, breathing ecosystem, and you don’t have to navigate it alone.

— Katie

Build With Us
The Ecosystem
01
INTAKE
It starts with a conversation. 24 questions about your experience, pricing, network, and ambitions. Not a form — the raw material for your strategy.
  • →Takes about 3 minutes
  • →Covers expertise, pricing, sales, content, network, and AI usage
  • →The more detail you provide, the sharper your Blueprint
  • →Update anytime — nothing is set in stone
02
BLUEPRINT
Your answers get cross-referenced against real market data — demand across 17 comms niches, pricing benchmarks across every engagement model, and client signals by company stage.
  • →Assessment: where you stand today, scored against benchmarks
  • →Strategy: niche positioning, pricing, ICP, revenue roadmap
  • →Go-to-market plan with content pillars and channel strategy
  • →Refreshes with new market data every month
03
PROFILE
Your profile isn’t a form you fill in — it’s built from your Blueprint. AI-generated titles, bios, and projects scored against market demand. Your own shareable URL. Your profile is your proposal.
  • →AI-generated options for every field — scored by market fit
  • →Structured for AI discovery — ChatGPT, Perplexity, and Google AI can find and recommend you
  • →Your own shareable link — founders land on it and self-qualify
  • →Draft mode — nothing is public until you say so
04
PROMPTS
Your strategy turns into ready-to-use prompt templates. Outreach, content, proposals, call prep — each one pre-loaded with your positioning, ICP, and brand voice.
  • →15 templates across outreach, content, proposals, and more
  • →Paste into Claude or ChatGPT for on-strategy output
  • →Updates automatically when your Blueprint refreshes
  • →Your AI copilot — on your terms, in your workflow
05
MARKET SENTIMENT
Every month, new data feeds back into the system. Which niches are heating up, where pricing is shifting, what companies are searching for. Your Blueprint adapts.
  • →Monthly report shared with the community
  • →Feeds directly into your Blueprint and prompts
  • →Niche demand scores update with real market signals
  • →Your positioning stays current without you doing research
Best Value
$400
/year

That’s just $33/month, billed annually.

Join Comms People

Switch plans or cancel anytime. No lock-ins.

EVERY PART FEEDS THE NEXT. EVERY MONTH THE DATA UPDATES. EVERY MEMBER MAKES THE SYSTEM SMARTER.

Not a directory. Not a job board. An ecosystem that positions you, prices you, profiles you, and keeps you current.

THE SYSTEM IS LIVE. AND WE’RE STILL BUILDING.

The ecosystem ships weekly. What you see today gets better next month.

  • ✓Intake + Blueprint GeneratorLIVE
  • ✓Profile Builder with AI suggestionsLIVE
  • ✓15 personalized prompt templatesLIVE
  • ✓Actions and task managementLIVE
  • ✓Open-web profiles (GEO optimized)LIVE
  • ✓Community (Circle)LIVE
  • ○Monthly Market Sentiment reportCOMING
  • ○Blueprint version historyCOMING
  • ○Signal feed and opportunity matchingCOMING
FAQ
Who is this for?+
Independent comms consultants who want to position, price, and market their practice with data instead of guesswork. Whether you’re established or just getting started, the ecosystem meets you where you are.
What’s the Blueprint?+
A personalized business strategy generated from your intake answers and real market data. It assesses where you stand today — niche position, pricing vs benchmarks, network strength — then gives you an actionable plan: what to charge, who to target, where to market, and what to do first.
How long does it take?+
About 3 minutes for the intake. Your Blueprint generates in under a minute. Profile suggestions are instant. You could have a full strategy and a live profile within 10 minutes.
What market data powers the Blueprint?+
17 comms niches scored by demand, supply, and growth trends. 46 pricing benchmarks across hourly, retainer, project, and fractional models. ICP templates, hiring triggers, revenue distribution data, and network effectiveness benchmarks. Sources include PR Council, PwC, Gartner, Fortune, McKinsey, and more.
How is this different from hiring a business coach?+
A coach gives you frameworks. The Blueprint gives you data. Every recommendation is backed by market benchmarks and pricing analysis — not someone’s opinion about what might work. And it updates monthly as the market changes.
What are the prompts?+
15 ready-to-use prompt templates personalized with your Blueprint data — positioning, ICP, pricing, and brand voice. Copy any prompt into Claude or ChatGPT and the output is already on-strategy. Outreach, content, proposals, discovery calls, and more.
Can I re-generate my Blueprint?+
Yes. Your Blueprint refreshes with new market data monthly. You keep your assessment (where you stand) and get updated recommendations as the market shifts.
Do I need to be independent to join?+
Not at all. Whether you’re freelance, in-house, or thinking about making the leap — if you work in comms and want a data-driven strategy for your practice, you’re welcome here.
Can I cancel?+
Yes. Cancel anytime. No lock-ins, no contracts.

READY TO SEE WHERE YOU STAND?

Get Your BlueprintSee How It Works

YOUR NICHE IS WAITING.

EVERY DAY YOU’RE POSITIONED AS A GENERALIST IS A DAY YOU’RE COMPETING WITH EVERYONE.

Get Your Blueprint

$44/month or $400/year — Cancel anytime